The economic crisis is devastating for some more than others, but Google’s numbers have managed to remain stable, and company executives seem optimistic that difficult times may make many of its services more appealing.
I know that I was vigorously on Google trying to get the best results for a cheap flight to California for the holidays. Google has also helped me come up with some ideas for Christmas presents for the family. It’s not just American folks like me, however, helping Google stay on top. Its international revenue is very much to thank.
For Google, international revenue came in ahead of domestic dollars, and $4 billon of the $5.5 billion in revenue came straight from Google.com. I also shouldn’t neglect to mention that Google’s success is greatly driven by keeping costs in check – no pun intended. For instance, Google has managed to keep its payments to partners stable for all of fiscal 2008. This means that as long as Google can drive revenue up, profits will follow.
Google is doing its best to make sure that the dollars keep rolling in, though. It doesn't take its lead in the search business for granted; Search results now returned results from Google Images and YouTube. This should continue to draw users to its search and let the company push its other services.
Lets not forget about Google’s other efforts, the Chrome browser, which I’ve mentioned in this blog and Android, an open handset alliance project that is the first complete, open and free mobile platform. These two additions are expected to also help drive up Google's revenue.
Even if, however, the new additions do not lead to an increase in revenue, Google still has a tight grip on its costs, and the economic turmoil has not taken hold. It’s nice to know someone is doing well.
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